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Red Bull
Music exploration

Red Bull

Red Bull is more than an energy drink. It is a lifestyle brand that is focused on sports and entertainment. We helped Red Bull to explore the world of entertainment by creating a music experience that is curated by artists.

Awkward worked with Red Bull to devise, design and develop an extensive mobile prototype that offered multiple, card styled music stations that were curated by different artists. It only took one tap for you to enjoy new music from anywhere in the world.